We have a theme! Inspired by the Swiss tradition of direct democracy, which revolves around listening and dialogue, Art Director Artur Deyneuve chose ‘listening’ as the central guiding theme of Basel 2025, calling it ‘Unity Shapes Love’.
Deyneuve says: «If we listen to one another, we find love.»
This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of music.
Florian Wieder oversees the Eurovision stage design for an eighth time, and for Basel has taken inspiration from the epic Swiss mountains and the country’s linguistic diversity.
Reto Peritz and Moritz Stadler, the Contest’s Co-Executive Producers are enthusiastic about the unmistakably Swiss design:
«In Florian Wieder, we have a Stage Designer on board who is a creative visionary and who knows Switzerland like the back of his hand. He has succeeded in creating a ‘signature stage’, which will forever be associated with Eurovision in Switzerland.»
Fuente: PRENSA EUROVISION
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